Aims and students profile

The International Marketing coursework is targeted to students or professionals interested in the field of international market research as well as international marketing strategy (product, price, promotion and distribution) in the context of a globalised environment. This coursework is given by a selected team of prestigious international professors of different universities from countries such as USA, Canada, or the U.K. This course recognizes the emergence of an international trade at all levels of business activity and that a manager’s qualifications and competencies need to have the same international dimension.