In an ever changing environment, innovation and new Technologies have become a competitive weapon that helps us to improve dramatically the costs of our production processes and / or increase our sales through the launch of new products and services.
Current developments in internet, social networking, e – commerce, on line marketing and everything related to applications in “the cloud”, require from the directors of any company to know how you can leverage all these solutions, applying them to your organization.
ICT and innovation must play a key role in the strategy of any company, helping the improvement, facilitating and ensuring its future control and evolution
In this course, participants learn to identify and systematically create opportunities to innovate our products and services and / or apply innovation to productive processes , and develop an innovative culture through various innovative techniques that will allow us, among other things: the conceptualization and development of innovative products and services, improve our creativity , technology transfer, knowledge management, the systematic watch technology and competitive intelligence , developing protection results systems, etc.
Moreover, in the area of new technologies, the course will provide students with the knowledge and skills necessary for the proper operation of information technology and communication (ICT) and its application to the improvement of business and organizations.
Participants should be aware of the technological situation of the company, in order to propose lines of work, as a “road map”, allow business to align with current trends in the areas of computer systems and applications.
Current developments in internet, social networking, e – commerce, on line marketing and everything related to applications in “the cloud”, require from the directors of any company to know how you can leverage all these solutions, applying them to your organization.
ICT and innovation must play a key role in the strategy of any company, helping the improvement, facilitating and ensuring its future control and evolution.
Goals
After completing the course the student will be able to:
Student Profile
ENAE Business School is very conscious of the fact that every teaching institution is built by all and must be very careful about participant selection right from the very start by analysing their CV, qualification certificates, admission exam and through a personal interview of the student by the program director. Depending on the program, ENAE Business School carries out tests to evaluate language competence.
Most of our students come from the business world about 80% of ENAE’s students are graduate professionals and executives who wish to update their knowledge and improve their skills. These students come from different academic backgrounds mostly engeneering, business, law, economics, communication and humanities.
We encourage young and talented graduates with entrepreneur spirit to be involved in our programs as a fast track to achieve their goals in the business World.
INNOVATION
1. Models of innovation. The strategy of innovation and product development
1.1 Models of innovation
1.2 The operational and strategic diagnosis
1.3 Integration of innovation in mission, vision and values
1.4 Identification of market strategies
1.5 Identification of maturity of our product portfolio
1.6 Identify our strategic growth and our technology strategy. Scenarios
1.7 Positioning technology in the market
1.8 Definition of business strategy, product and innovation as an ally of R & D + i
1.9 Definition of goals of R & D + i
2. Organization of innovation
2.1 Organization of project teams
2.2 The units and project management: UNE 166002
2.3 The product development teams
2.4 What type of structure is most suitable depending on the type of project
2.5 Construction and management of new product teams
2.6 Problems of team organization
3. Portfolio management and product innovation projects
3.1 What is a portfolio of products: acting roles.
3.2 Types of products : breakthrough, platform, derivative and support
3.3 Innovation projects
3.4 Documentation of the R & D +i
4. Creativity and new product development
4.1 Models of new product development
4.2 Process of DNP
4.3 Process of creativity
4.4 Techniques of creativity and innovation aimed at the conception and design of new products and services.
5. Innovation tools and techniques
5.1 Methologies of divergence and convergence in innovation
5.2 Selection and evaluation of ideas : analytical thinking
5.3 Innovative technologies aimed at engineering and product development
5.4 System design technology watch and competitive intelligence
5.5 Technology foresight. Tools and techniques for prospective technological studies
5.6 Networking (open innovation)
5.7 Knowledge management tools
5.8 Protection of results and products of R & D + I. Mechanisms of protection and exploitation of R & D + i. Definition of product R & D + i
6. Innovation metrics
6.1 Indicators
6.2 Selection of R & D + i
6.3 Indicators associated with the goals of R & D + i
6.4 Indicators associated with the processes of R & D + i
6.5 Formalisation of R & D + i. Know what interest carry the measure indicator tab.
6.6 How to organize the implementation of the system of R & D + i
NEW TECHNOLOGIES
1. Introduction to technology
1.1 Concepts of technology
1.2 Elements of the information system
1.3 Communications
1.4 Safety information
2. ICT in the company
2.1 Enterprise resource planning (ERP)
2.2 Customer relationship management (CRM)
2.3 Tools to assist the decision making (BI)
2.4 Business process management (BPM)
2.5 Document management (ECM)
2.6 Other information systems
2.7 Intranet and web 2.0
2.8 Steps for the implementation of applications
3. E – Business
3.1 The internet as a sales channel
3.2 Strategies of e – commerce
3.3 E – commerce B2B
3.4 E – commerce B2C
3.5 Good practices in e – commerce
4. On line marketing
4.1 Introduction to On line Marketing and social networks
4.2 SEO (search engine optimization)
4.3 SEM (On line marketing)
4.4 SMM (Social media marketing)
4.5 E - mail marketing
Specified time period: This course has and extension of 20 contact ours at ENAE premises.
Timetable: This course is delivered on Friday from 16:30 h. to 21:30 h. and Saturday from 9:00 h. to 14:00 h
Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain
Are you interested? Obtain the following benefits:
Price: 390 €
ENAE Business School offers the following discounts:
Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.
See if your company is a member of FUERM and ENAE
Scholarships
If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.
Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).
Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.
This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.