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Programme

Business Internazionalization Implementation

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Description

The course aims to encourage reflection in the first place to locate the process of internationalization as a key further into the overall strategy of the company.

This is a review to the general concepts of strategy (mission, vision etc) to agree, or not, on the need for internationalization of the company as a step in monitoring the overall strategy.

Once you define that need, it is proposed to the participant a practical methodology in seven steps so he / she can apply this methodology to almost any business.

Given the importance of intercultural relations, we devote specifically a considerable time to get into these aspects and more specifically into negotiation.

Finally, a review of the contries focuses much on the business relationship of the Spanish companies.

Information

Goals and Student Profile

Goals

After completing the course the participant will be able to:

  • Handling the main concepts related to business strategy
  • Raise and estimulate strategic thinking process within a company
  • Establish a methodology for internationalization in all its forms (export, implantation, etc).
  • Having a basic knowledge about the countries that are configured as the main destinations of Spanish investments abroad in the last years. 

 

Student Profile

ENAE Business School is very conscious of the fact that every teaching institution is built by all and must be very careful about participant selection right from the very start by analysing their CV, qualification certificates, admission exam and through a personal interview of the student by the program director. Depending on the program, ENAE Business School carries out tests to evaluate language competence.

Most of our students come from the business world about 80% of ENAE’s students are graduate professionals and executives who wish to update their knowledge and improve their skills. These students come from different academic backgrounds mostly engeneering, business, law, economics, communication and humanities.
We encourage young and talented graduates with entrepreneur spirit to be involved in our programs as a fast track to achieve their goals in the business World.

Curriculum

INTRODUCTION

1.            Claims

INTERNATIONALIZATION STRATEGIES

1.            Review of general concepts of  strategy

2.            Strategic reflection

3.            Internationalization as a one more key

4.            Selected countries

5.            Product selection

6.            Target country Information

7.            Selecting the mode of implementation

8.            Visit the country

9.            Miscellaneous (expatriates, etc)

INTERCULTURALITY

1.            End of substance or form

2.            Rules

3.            Change

4.            Communication

5.            Corruption

6.            Verbal and non – verbal

INTERNATIONAL NEGOTIATION

1.            General concepts (MAAN)

2.             Application of interculturalism

COUNTRIES OF INTEREST

1.            Brazil

2.            Morocco

3.            Poland

4.            Romania

5.            China

6.            India

7.            Russia

Faculty

Specified time period and Place

Specified time period:  This course has and extension of 20 contact ours at ENAE premises.

Timetable: This course is delivered on Friday from 16:30 h. to 21:30 h. and Saturday from 9:00 h. to 14:00 h.

Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain


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Methodology

Terms of Payment and Scholarships

Are you interested? Obtain the following benefits:

Price: 390 €

ENAE Business School offers the following discounts:

Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.

See if your company is a member of FUERM and ENAE

Scholarships

If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.

Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).

Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.

Admission Process

This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.

Este curso pertenece al y actualmente no se puede cursar de manera independiente.
Si desea recibir información del Máster al que pertenece o de posibles ediciones del curso a las que se pueda inscribir independientemente puede rellenar el siguiente formulario:
PROG-EE-INTERNAC-EMPRESA-XXX
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