Understand the different areas where the company can innovate in order to internationalise the company.
Apply tools to innovate in the internationalisation process.
Apply the main concepts related to competitive intelligence and strategic analysis.
Analyse market structure and select opportunity markets.
Differentiate the tools available for market research.
Be aware of the contribution of market research to the decision-making process.
Identify and qualify potential customers.
Manage the main sources of information and tools for market analysis.
Establish strategies and plans for internationalisation.