Menú
Programme

Business Strategies

¿QUIERES SOLICITAR INFORMACIÓN?
CONCEPTS
KEY
1
THE AAA STRATEGIES
2
STRATEGY, POSITIONING AND MARKET ANALYSIS
3
MARKET RESEARCH IN INTERNATIONAL CONTEXTS
4
QUALITATIVE RESEARCH TOOLS
5
QUANTITATIVE RESEARCH TOOLS
6
QUESTIONNAIRE DESIGN, SAMPLING AND DATA ANALYSIS
7
COMPETITIVE INTELLIGENCE AND INNOVATION FOR INTERNATIONALIZATION
8
THE INTERNATIONALIZATION PLAN
Registration
Category:

Entorno Económico y Operaciones

Mode: Presencial
Edition: II
Start: 11/10/2021. Registration closed until the next edition.
End Registration: 11/10/2021

Information

OBJECTIVES

  • Understand the different areas where the company can innovate in order to internationalise the company.

  • Apply tools to innovate in the internationalisation process.

  • Apply the main concepts related to competitive intelligence and strategic analysis.

  • Analyse market structure and select opportunity markets.

  • Differentiate the tools available for market research.

  • Be aware of the contribution of market research to the decision-making process.

  • Identify and qualify potential customers.

  • Manage the main sources of information and tools for market analysis.

  • Establish strategies and plans for internationalisation.

MÓDULES

THE AAA STRATEGIES
STRATEGY, POSITIONING AND MARKET ANALYSIS
MARKET RESEARCH IN INTERNATIONAL CONTEXTS
QUALITATIVE RESEARCH TOOLS
QUANTITATIVE RESEARCH TOOLS
QUESTIONNAIRE DESIGN, SAMPLING AND DATA ANALYSIS
COMPETITIVE INTELLIGENCE AND INNOVATION FOR INTERNATIONALIZATION
THE INTERNATIONALIZATION PLAN
PROG-MK-OF-BUSINESS-STRAT-II
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
7 + 8 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
Throughout our 25 years of life,
more than 13,000 students have trusted
the excellence and quality of training of ENAE Business School.
Register now

SHARE THIS