In an ever changing environment, innovation and new Technologies have become a competitive weapon that helps us to improve dramatically the costs of our production processes and / or increase our sales through the launch of new products and services.

Current developments in internet, social networking, e – commerce, on line marketing and everything related to applications in “the cloud”, require from the directors of any company to know how you can leverage all these solutions, applying them to your organization.

ICT and innovation must play a key role in the strategy of any company, helping the improvement, facilitating and ensuring its future control and evolution

In this course, participants learn to identify and systematically create opportunities to innovate our products and services and / or apply innovation to productive processes , and  develop an innovative culture through various innovative techniques that will allow us, among other things: the conceptualization and development of innovative products and services, improve our creativity , technology transfer, knowledge management, the systematic watch technology and competitive intelligence , developing protection results systems, etc.

Moreover, in the area of new technologies, the course will provide students with the knowledge and skills necessary for the proper operation of information technology and communication (ICT) and its application to the improvement of business and organizations.

Participants should be aware of the technological situation of the company, in order to propose lines of work, as a “road map”, allow business to align with current trends in the areas of computer systems and applications.

Current developments in internet, social networking, e – commerce, on line marketing and everything related to applications in “the cloud”, require from the directors of any company to know how you can leverage all these solutions, applying them to your organization.

ICT and innovation must play a key role in the strategy of any company, helping the improvement, facilitating and ensuring its future control and evolution.


Goals and Student Profile


After completing the course the student will be able to:

  • Understand the concepts and utilities of management techniques in innovation and define the set of key indicators of innovation.
  • Finding the most appropriate technological positions of the company in terms of corporate culture and strategy and strategy innovation.
  • Know the keys to implement a management system for R & D + I) Research and development plus innovation) by applying the requirements of international standard UNE 166002:2006, from an approach based on experience.
  • ü    Apply techniques and tools to help you enhance your creativity, technology watch and competitive intelligence effectively and introduce new products and services on the market.
  • Assess you knowledge management capacity under UNE 412001:2008 model in the relational, social, human and technological areas.
  • Understand the main concepts and terms used in the technological language
  • Analyze business needs to determine the most appropriate technologies in each case
  • Use some software applications for decision making at management level
  • Make proposals to put the company in the “cloud”.
  • Understand how using the technology can increase productivity and solve specific business problems through ICT.
  • Leverage existing marketing tools to increase sales

Student Profile

ENAE Business School is very conscious of the fact that every teaching institution is built by all and must be very careful about participant selection right from the very start by analysing their CV, qualification certificates, admission exam and through a personal interview of the student by the program director. Depending on the program, ENAE Business School carries out tests to evaluate language competence.

Most of our students come from the business world about 80% of ENAE’s students are graduate professionals and executives who wish to update their knowledge and improve their skills. These students come from different academic backgrounds mostly engeneering, business, law, economics, communication and humanities.

We encourage young and talented graduates with entrepreneur spirit to be involved in our programs as a fast track to achieve their goals in the business World.



1. Models of innovation. The strategy of innovation and product development

1.1 Models of innovation

1.2 The operational and strategic diagnosis

1.3 Integration of innovation in mission, vision and values

1.4 Identification of market strategies

1.5 Identification of maturity of our product portfolio

1.6 Identify our strategic growth and our technology strategy. Scenarios

1.7 Positioning technology in the market

1.8  Definition of business strategy, product and innovation as an ally of R & D + i

1.9  Definition of goals of R & D + i

2. Organization of innovation

2.1 Organization of project teams

2.2  The units and project management: UNE 166002

2.3  The product development teams

2.4  What type of structure is most suitable depending on the type of project

2.5 Construction and management of new product teams

2.6 Problems of team organization

3.  Portfolio management and product innovation projects

3.1 What is a portfolio of products: acting roles.

3.2 Types of products : breakthrough, platform, derivative and support

3.3 Innovation projects

3.4  Documentation of the R & D +i

4. Creativity and new product development

4.1 Models of new product development

4.2 Process of DNP

4.3 Process of creativity

4.4  Techniques of creativity and innovation aimed at the conception and design of new products and services.

5. Innovation tools and techniques

5.1 Methologies of divergence and convergence in innovation

5.2 Selection and evaluation of ideas : analytical thinking

5.3 Innovative technologies aimed at engineering and product development

5.4 System design technology watch and competitive intelligence

5.5 Technology foresight. Tools and techniques for prospective technological studies

5.6  Networking (open innovation)

5.7 Knowledge management tools

5.8 Protection of results and products of R & D + I. Mechanisms of protection and exploitation of R & D + i. Definition of product R & D + i

6. Innovation metrics

6.1 Indicators

6.2 Selection of R & D + i

6.3 Indicators associated with the goals of R & D + i

6.4  Indicators associated with the processes of R & D + i

6.5  Formalisation of R & D + i. Know what interest carry the measure indicator tab.

6.6  How to organize the implementation of the system of R & D + i


1.    Introduction to technology

1.1  Concepts of technology

1.2  Elements of the information system

1.3 Communications

1.4 Safety information

2. ICT in the company

2.1 Enterprise resource planning (ERP)

2.2  Customer relationship management (CRM)

2.3  Tools to assist the decision making (BI)

2.4  Business process management (BPM)

2.5  Document management (ECM)

2.6 Other information systems

2.7 Intranet and web 2.0

2.8 Steps for the implementation of applications

3.  E – Business

3.1 The internet as a sales channel

3.2 Strategies of e – commerce

3.3  E – commerce B2B

3.4  E – commerce B2C

3.5  Good practices in e – commerce

4. On line marketing

4.1 Introduction to On line Marketing and social networks

4.2  SEO (search engine optimization)

4.3  SEM (On line marketing)

4.4  SMM (Social media marketing)

4.5  E - mail marketing


Bachelor in Business Administration at Universitat of Barcelona. Executive MBA at EADA. Executive Master in Business Innovation at Deusto Business School.
More details
He has completed a Program of Intra/Entrepreneurship, High-Tech Spin-offs and Innovation at Cambridge Judge Business School. As an innovation consultant his main specialties are creating an innovative culture, innovation management from the strategy formulation to its launch, going through the innovation process, design thinking, and innovation of the business model. Collaborates with several business schools as well as universities such as Universitat de Barcelona giving classes related with innovation management and creation of innovation culture. He has also participated in training programs in company for organizations highly oriented to innovation such as Abengoa and Tecnalia, among others. He has also participated in Public Administration projects such as the Startup Catalonia Program.
Professor at ENAE Business School. Degree in Public Works Engineering, Polytechnic University of Madrid.
More details
Antonio Garrido Muñoz served as Area Director at SERVIGUIDE, Director of Marketing and Business Development at HALCOURIER, Head of the Market Research Department at ALTA VELOCIDAD ESPAÑOLA and has also held different positions related to quality control, production and engineering at RENFE. He has as well international experience in training programs and strategic plans in countries such as El Salvador, Bolivia and Mexico. His work and achievements have been recognized in technical and business publications such as Nueva Empresa, Forum Calidad (02-95), Suplemento Económico ElPaís (12-94,...). He is currently managing partner of STRATEGOS INOWA SL.

Specified Time Period and Place

Specified time period:  This course has and extension of 20 contact ours at ENAE premises.

Timetable: This course is delivered on Friday from 16:30 h. to 21:30 h. and Saturday from 9:00 h. to 14:00 h

Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain

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  1. Theoretical presentations alternated with practical exposure so as to see their relationship with results in business. The interrelation between theory and practice is a methodology in which students must be involved. This methodological issue will be used for both business executives and professionals, and for recent graduates who want to join the same course.
  2. Several case studies are sent from those that companies have been facing in real life for students, with the relevant knowledge acquired, to do the analysis between the different lines of action that may arise and choose the one considered more realistic and adjusted to the case. The student should become accustomed to making decisions and understand the implications of them.
  3. Case studies and readings will be sent to participants through the virtual campus. At the same time chat forums or debate centres may be created on campus or virtual in which the views of the participants will be contrasted. . These tools will be used by the students to contrast their different points of view.
  4. Virtual Campus is a tool that allows a much more fluid relationship between students and teachers at personal and on line level.
  5. Teaching the course will take into account how the student intends to apply the knowledge acquired to the final project at the end of the Master.

Terms of Payment and Scholarships

Are you interested? Obtain the following benefits:

Price: 390 €

ENAE Business School offers the following discounts:

Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.

See if your company is a member of FUERM and ENAE


If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.

Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).

Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.

Admission Process

This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.


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