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Programme

Internet and International Business II

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CONCEPTS
KEY
1
E-COMMERCE: GENERAL ASPECTS
2
MARKET AND COMPETITION
3
CONSUMER JOURNEY. CONCEPT AND APPLICATIONS
4
INTERNATIONAL E-COMMERCE STRATEGY MARKETPLACES AND THEIR POTENTIAL FOR INTERNATIONALIZATION
5
KEYS TO THE INTERNATIONAL EXPANSION OF AN E-COMMERCE
6
ONLINE PAYMENT METHODS AND LEGAL ASPECTS
Registration
Category:

Marketing

Mode: Presencial
Edition: II
Start: 26/05/2022. Registration closed until the next edition.
End Registration: 26/05/2022
Precio: 390€

Information

OBJECTIVES

  • Identify and define the basic characteristics of the different digital customer profiles, as well as analyse their purchasing behaviour.

  • Analyse and evaluate the situation of the company in the Digital Market, as well as recognise the basic positioning metrics.

  • Manage the concepts, elements and basic operation that make up e-commerce.

  • Define the strategic positioning and e-commerce plans, as well as choose the essential metrics (KPIs) for their management and control.

MÓDULES

E-COMMERCE: GENERAL ASPECTS
MARKET AND COMPETITION
CONSUMER JOURNEY. CONCEPT AND APPLICATIONS
INTERNATIONAL E-COMMERCE STRATEGY MARKETPLACES AND THEIR POTENTIAL FOR INTERNATIONALIZATION
KEYS TO THE INTERNATIONAL EXPANSION OF AN E-COMMERCE
ONLINE PAYMENT METHODS AND LEGAL ASPECTS
PROG-MK-OF-INTERNET-INT-BUSINESS-II-II
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