The purpose of this course is to introduce participants to the theory, knowledge and tools needed to design and implement effective marketing strategies in the global context. Participants will gain an understanding of the social – cultural, political – legal, competitive and economic values and practices of management decisions that determine success in international l marketing.
After completing the course the participant will be able to:
GLOBALIZATION OF MARKETS: AN IMPERATIVE
INTERNATIONAL SEGMENTATION: MACRO AND MICRO SEGMENTATION
INTERNATIONAL STRATEGIC INNOVATION: DESIGN, ORGANIZATIONAL DYNAMICS AND METRICS
DESIGN AND DEVELOPMENT OF INTERNATIONAL MARKET STRATEGIES
STRATEGIES FOR INTERNATIONAL MARKET PENETRATION
PRODUCT DESIGN AND DEVELOPMENT IN INTERNATIONAL MARKETS
DIMENSIONS OF INTERNATIONAL PRICING STRATEGY
STRATEGIC DECISIONS OF PROMOTION AND COMMUNICATIONS
Specified time period: This course has and extension of 20 contact hours at ENAE premises.
Timetable: This course is delivered on Friday from 16:30 h. to 21:30 h. and Saturday from 9:00 h. to 14:00 h
Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain
Are you interested? Obtain the following benefits:
Price: 390 €
ENAE Business School offers the following discounts:
Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.
If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.
Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).
Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.
This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.