This course focuses on analyzing sales management to be handled in order to conquer a market previously available that has been identified and defined as a target marketing of the company. Within the commercial tactical plan that would follow to any definition of a strategic marketing company, it is planned a personal selling strategy, which is usually performed by vendors, commercial agents or any person who seeks to retain a customer. The handling and management of work of these people is what this course is focused on. It is therefore important that the company has previously defined the concepts of segmentation, positioning and marketing strategy in order to address the most successful sales plan.
We will start by analyzing the sales actions necessary to capture members of a potential market identified as available, with emphasis on the strategies defined by the marketing plan. Then we analyze the actions necessary to achieve loyal customers / consumers captured, and thus become customers / consumers that are either buying or referring to the company other new customers / consumers. Finally, the sales plan should be able to maintain and develop those customers / consumers already loyal.
The definition of good C.R.M. (Customer Relationship Management) as a management tool in the sales plan is also one of the tasks of the course. The strategy of C. R. M. is essential before deciding which or what management system should be applied.
Finally, learn to make a good tracking, both of the plan defined and the people in the team; this is how the focusing of the course ends.
Goals
After completing the course the participant will be able to:
Student Profile
ENAE Business School is very conscious of the fact that every teaching institution is built by all and must be very careful about participant selection right from the very start by analysing their CV, qualification certificates, admission exam and through a personal interview of the student by the program director. Depending on the program, ENAE Business School carries out tests to evaluate language competence.
Most of our students come from the business world about 80% of ENAE’s students are graduate professionals and executives who wish to update their knowledge and improve their skills. These students come from different academic backgrounds mostly engeneering, business, law, economics, communication and humanities.
We encourage young and talented graduates with entrepreneur spirit to be involved in our programs as a fast track to achieve their goals in the business World.
Student Profile
ENAE Business School is very conscious of the fact that every teaching institution is built by all and must be very careful about participant selection right from the very start by analysing their CV, qualification certificates, admission exam and through a personal interview of the student by the program director. Depending on the program, ENAE Business School carries out tests to evaluate language competence.
Most of our students come from the business world about 80% of ENAE’s students are graduate professionals and executives who wish to update their knowledge and improve their skills. These students come from different academic backgrounds mostly engeneering, business, law, economics, communication and humanities.
We encourage young and talented graduates with entrepreneur spirit to be involved in our programs as a fast track to achieve their goals in the business World.
THE SALES PLAN WITHIN THE MARKETING PLAN
SALES STRATEGIES AND GOALS
CONTACTS AND VISITS WITH CUSTOMERS
THE C. R. M. (CUSTOMER RELATIONSHIP MANAGEMENT)
CONTROL AND MONITORING OF SALES
Specified time period: This course has and extension of 20 contact ours at ENAE premises.
Timetable: This course is delivered on Friday from 16:30 h. to 21:30h. and Saturday from 9:00 h. to 14:00 h.
Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain
1. Theoretical presentations alternated with practical exposure so as to see their relationship with results in business. The interrelation between theory and practice is a methodology in which students must be involved. This methodological issue will be used for both business executives and professionals, and for recent graduates who want to join the same course.
2. Several case studies are sent from those that companies have been facing in real life for students, with the relevant knowledge acquired, to do the analysis between the different lines of action that may arise and choose the one considered more realistic and adjusted to the case. The student should become accustomed to making decisions and understand the implications of them.
3. Case studies and readings will be sent to participants through the virtual campus. At the same time chat forums or debate centres may be created on campus or virtual in which the views of the participants will be contrasted. . These tools will be used by the students to contrast their different points of view.
4. Virtual Campus is a tool that allows a much more fluid relationship between students and teachers at personal and on line level.
5. Teaching the course will take into account how the student intends to apply the knowledge acquired to the final project at the end of the Master.
Are you interested? Obtain the following benefits:
Price: 390 €
ENAE Business School offers the following discounts:
Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.
See if your company is a member of FUERM and ENAE
Scholarships
If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.
Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).
Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.
This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.