This module aims to enable students to make an in – depth strategic thinking, critical to establish business goals consistent.
Based on the knowledge acquired in the module “Introduction to Strategy”, we will deepen in the first place in the study of competitive advantage. A good strategy also entails taking creativity when considering alternatives, so that the company anticipated market needs, and may even modulate its development. We will also go deep into the study of trends in strategic innovation.
In addition, we will study the concepts of corporate strategy and the balanced scorecard as a strategic management tool.
After completing the course the participant will be able to:
ENAE Business School is very conscious of the fact that every teaching institution is built by all and must be very careful about participant selection right from the very start by analysing their CV, qualification certificates, admission exam and through a personal interview of the student by the program director. Depending on the program, ENAE Business School carries out tests to evaluate language competence.
Most of our students come from the business world about 80% of ENAE’s students are graduate professionals and executives who wish to update their knowledge and improve their skills. These students come from different academic backgrounds mostly engeneering, business, law, economics, communication and humanities.
We encourage young and talented graduates with entrepreneur spirit to be involved in our programs as a fast track to achieve their goals in the business World.
REMINDER OF GENERAL MANAGEMENT CONCEPTS
STRATEGIC POSITIONING FOR INNOVATION
SCORECARD (BALANCED SCORECARD)
Specified time period: This course has and extension of 20 contact ours at ENAE premises.
Timetable: This course is delivered on Wednesday and Thursday from 16:30 h. to 21:30h.
Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain
Are you interested? Obtain the following benefits:
Price: 390 €
ENAE Business School offers the following discounts:
Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.
If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.
Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).
Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.
This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.