Strategy Essentials


This course aims to introduce students to strategic thinking, critical to establish medium and long term goals in business, so as to ensure their competitiveness and sustainable over time.

Be able to correctly diagnose the situation of the company and its sector, and to interpret and anticipate environmental changes and how they might affect the future.

Strategic decisions have to be taken abstracting temporarily from the day to day of the company, otherwise we would be conditioned by its natural inertia and apparently real options for a change would not be many.

We must develop the ability to see problems from above, with a global vision, and what is even more important, understanding the interaction between all areas of the company and how changes in one part affects the whole.


Goals and Student Profile


After completing the course the participant will be able to:

  • Understand that are main concepts related to business strategy
  • Understand the strategic process, the stops to define a good business strategy including:
  • The business assessment from the internal point of view from the analysis of the different areas of the company.
  • The external diagnosis, including sector analysis.
  • Have a first contact with innovation from the strategic point of view.

Student Profile

ENAE Business School is very conscious of the fact that every teaching institution is built by all and must be very careful about participant selection right from the very start by analysing their CV, qualification certificates, admission exam and through a personal interview of the student by the program director. Depending on the program, ENAE Business School carries out tests to evaluate language competence.

Most of our students come from the business world about 80% of ENAE’s students are graduate professionals and executives who wish to update their knowledge and improve their skills. These students come from different academic backgrounds mostly engeneering, business, law, economics, communication and humanities.

We encourage young and talented graduates with entrepreneur spirit to be involved in our programs as a fast track to achieve their goals in the business World.



  1. Definition of Strategy
  2. Competition and Competitive Advantage
  3. Operating Efficiency versus Strategy
  4. Strategic positioning
  5. Levels of strategic decision
  6. Is the benefit the last aim of the strategy?
  7. Deliberate and emergent strategy
  8. Components of the strategy
  9. Corporate strategic statements
  10. Importance of the strategic decisions



  1. Phases of the strategic process
    • Internal analysis
    • External analysis
    • Sector analysis
    • Other elements of external review
  2. Change of management
  3. Structure of a Strategic Plan or Business (Business Plan).



  1. Introduction to innovation
  2. Trends in strategic innovation


Ph.D. in Information Technology, University of Murcia. Executive M.B.A., Instituto de Empresa.
More details
Has held positions such as Head of the Business Management Consultancy Department at Inforges, associated professor at the University of Murcia and freelance consultant for several companies. He has spoken in national and international congresses and conferences. He is also the author of various publications as well as chapters of different books. He is currently the Director of Impulso Directivo, consulting firm focused on advising executives in different fields, particularly in business strategy, development of business plans, management control, balanced scorecard, marketing, finances, costs and human resources, among others.

Specified time period and Place

Specified time period:  This course has and extension of 20 contact hours at ENAE premises.

Timetable: This course is delivered on Wednesday and Thursday from 16:30 h. to 21:30h.

Place and Address:
Edif. ENAE. Campus Universitario de Espinardo 30100 Espinardo Murcia- Spain

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Terms of Payment and Scholarships

Are you interested? Obtain the following benefits:

Price: 390 €

ENAE Business School offers the following discounts:

Partner companies of FUERM, their workers, and the members of Asociacion de Antiguos Alumnos of ENAE Business School will obtain a 10% of discount.

See if your company is a member of FUERM and ENAE


If the amount of the program is paid by your company through the credit offered by the Tripartite Foundation you may recover all or part of the amount of the program in ENAE Business School, discounting the amount to be credited for the payment of social insurance.

Part of the amount paid of our training programs, in-person and In Company, could be recovered through the Tripartite Foundation (only Spanish companies).

Ask us for more information. We make the process for obtaining the discounts to all those students who request it, at no additional cost to your training.

Admission Process

This program is part of a Master that has limited availability. Taking this course will provide you great oportunities for expanding your professional networks. Final admission decision is reserved to ENAE Business School on the basis of prerequisites established for the course, room availability and specific group profile required.


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