El Máster en Dirección Comercial y Marketing de ENAE Business School te aporta las claves para el desarrollo de actividades y la toma de decisiones de forma inteligente, obteniendo el máximo beneficio del mercado a través de tus aptitudes directivas y empresariales, focalizando la estrategia comercial y de marketing en la satisfacción de las necesidades del cliente.
Las empresas necesitan responsables preparados para las nuevas tendencias de la comunicación y el marketing On y Offline. Profesionales capaces de entender rigurosamente a sus clientes, detectar sus necesidades y dar soluciones exitosas a los productos y servicios que demandan.
A QUIÉN VA DIRIGIDO
Dirigido a profesionales de los departamentos de markting y ventas que deseen actualizar y ampliar sus conocimientos mediante el Máster en Marketing, así como a titulados universitarios que quieran especializarse en este área.
Análisis de la situación comercial y gestión de equipos de ventas.
Desarrollo y control del plan de marketing en la empresa.
Identificación de necesidades del cliente y logro de objetivos..
Gestión de la comunicación y el marketing en medios tradicionales.
Adaptación de la gestion empresarial a entornos digitales.
En ENAE Business School apostamos por una metodología activa y participativa que alterna el desarrollo de casos prácticos de situaciones reales combinado con la exposición de conceptos, técnicas y métodos de análisis para conseguir verdaderos líderes de equipos. Con la formación fuera del aula, el alumno se familiariza con el mundo empresarial, obtiene nuevos puntos de vista y vive experiencias profesionales.
El Proyecto Fin de Máster es un reto que permite dominar los conocimientos adquiridos y potenciarlos gracias a la aplicación práctica. El alumno contará además con profesores y profesionales del marketing y los negocios para el asesoramiento y supervisión de su trabajo final.
Con la formación fuera del aula, el alumno amplía la capacidad de aprendizaje mediante actividades orientadas a la interpretación y aplicación de la formación, fortaleciendo la capacidad de liderazgo, la comunicación, la creación de equipos y la toma de decisiones.
Programa de prácticas:
En ENAE Business School te proponemos un programa de prácticas joven y dinámico que te permite impulsar tu carrera de forma eficaz. Asienta y fortalece tu nueva formación enfrentándote al mundo real, ampliando tus conocimientos en las áreas de la dirección y el marketing.
He has developed his career within the multinational food company Grupo Hero Spain, where he has held several positions in the marketing area, became Marketing Manager. He is currently CEO at Hidroconta.
Professor at ENAE Business School, he has being teacher for the Master in Marketing and the Bachelor of Communications at Universidad de Murcia.
Senior Technical Communication, Protocol and Public Relations. Professor at the University Alfonso X El Sabio, Faculty of Applied Languages since 1996.
Organizational Communication Consultant (internal) and companies Protocol (IFEMA, Telefónica, Visa, Servired, INECO,AENA, RENFE, MAPFRE, INESME... ) and institutions (Centre for Commercial Studies, National Heritage, Boards Andalucía, Castilla- Leon, Extremadura, Balearic Government, CSIC, Murcia Foundation University-Enterprise,etc. ) IIR Training Consultant, Adecco and other consulting. Vice ACORP (Association of Communication and Public Relations).
C2L Communication Director, Communication and Logistics Consulting.
Professor at the Chamber of Commerce of Valladolid in the Master of Marketing Communication. Professor of the Master of Equality, Faculty of Sociology UCM. Coordinator and lecturer at the Complutense courses of The Art of Public Speaking, Faculty of Philology of the UCM. Master Teacher of Teachers Training Spanish L - E of the Complutense University.
His educational background includes marketing and sales management studies at recognized institutions such as Instituto de Empresa, Bocconi University (Milan), ESC Toulouse Business School or International University Menéndez Pelayo, among others.
His solid education and training as well as his extensive professional experience have taken him to companies such as McCann-Erikson, Esso and Procolor, where he worked in the production and distribution areas and performed tasks related to Market Research, Advertising, Sales Management Planning and Control, Product Development, Marketing Management and Business Management. He has also provided consulting services in Marketing Audit, Planning, Quality, Revitalization of Commercial Districts, Distribution, Franchising, Communication and Training.
Since 1974 he has been providing education and training in the sales and marketing areas of management programs at institutions such as Instituto de Empresa - IE, CECO, ENAE Business School, European institute of health and social welfare, Chambers of Commerce, etc. Courses: Marketing Management, Communication, Market Research, Marketing Audit, Distribution, Promotion, Corporate Image, Advertising, Sales, Product Policy, Marketing for Services, etc. Díez de la Lastra is also a renowned author of manuals, papers at conferences and research.
He is at present the Director of the Master in Sales and Marketing Management at ENAE Business School and the owner of the consulting and training firm José Manuel de la Lastra y Ruf.
Mariano García Izquierdo is Certified Expert in Occupational Risk Prevention (Ergonomics and Applied Psychosociology Specialist).
Professor of Work and Organizational Psychology at the University of Murcia. Director of SERPA (Ergonomics and psychosociology applied to work service), University of Murcia.
Coordinator of the Master in Human Resources Management and Professor of Human Resources in the MBA at ENAE Business School.
Human Resources Consultant in companies of the chemical and industrial sector. Author of several books and articles about work and organizational psychology, as well as speaker in different conferences and workshops on Human Resources.
Degree in Management and Business Administration at Universidad Europea. MBA at Universidad SDA Bocconi in Milan. MBA in Marketing and Strategy from the Kellogg School of Management at Northwestern University in Evanston, Chicago, Illinois
He started his career in the corporate world by developing various responsibilities in the areas of Marketing, Product Development and Ecommerce for one of the subsidiaries of United Technologies Corporation in Germany and Spain. Later he was part of a family business venture performing functions of Corporate Development and General Management. During this period, he participated in the development of an international network of customers and partners in over 40 countries. He was CEO at FGP Global Advisors and Director of Marketing and Communications at Otis Global Major Projects and Key Accounts (WHQ), United Technologies Corporation, whrere he is currently Head of Global Strategic Accounts.
Master's Degree in Neurolinguistic Programming , Instituto Potencial Humano (Human Potential Institute), Madrid; Master?s Degree in Total Management Quality, Murcia Institute of Technology; Degree in Psychology, University of Murcia.
María José López Meseguer has received training in coaching at Coach Ville Spain.
She has worked as European Projects Consultant, responsible for national and translational European projects on Human Resources such as: three NOW Projects (Insertion of women in the labor market), one YOUTHSTART Project (Social and employment insertion of young people); one HORIZON Project (Social and employment insertion of emigrants) and one ADAPT Project (Business consulting).
Freelance trainer in the field of socio cultural activities, she is currently a Consulting Partner, trainer and coach of Motiva C+I, where she has designed and provided training for public and private entities, both outdoor and on-site as well as coaching services for university graduates, professionals and executives.
Ph.D. in Business Economy and Ph.D. in Social and Cultural Anthropology, University of Murcia. Master?s degree in Business Management, Autonomous University of Madrid and Master?s degree in Social and Cultural Anthropology, University of Murcia. Degree in Marketing. Degree in Industrial Engineering, University of Malaga
His extensive professional experience includes positions such as Sales Director at Donut-Panrico S.A, Vigaceros S.A and Transmisiones Energéticas S.A.
He is currently a Professor in the Faculty of Economics and Business at the University of Murcia and at ENAE Business School. His academic experience is focused on Corporate Social Responsibility, Negotiation and Business Ethics. In addition, he has also held the following positions: Course Director of Negotiation Strategies and Skills Course, Coordinator of the Master and the Degree in Marketing and Vice Dean of the Faculty of Economics and Business at the University of Murcia. As a Professor of ENAE he is engaged in a variety of masters and specific courses about Negotiation, Neuro-marketing and Neuro-sales.
He is the author of many articles on these subjects and he has participated as author on the following books as well: "La gestión de las empresas familiares: un análisis integral" (2009), "La gestión eficiente de los equipos de venta" (2011), "Nuevas investigaciones sobre la gestión de la empresa familiar en España" (2013) y "Práctica de Estadística Aplicada a la Empresa y al Marketing" (2015).
Furthermore, he has been awarded with the 3rd National Sales Award by Air Nostrum University Chair (University of Valencia) in 2007 and with the First Innovation Teaching Award by ASEPUMA (Granada) in 2016.
He has spoken at different conferences and workshops where we can highlight the American Marketing Associations in USA, he also has participated in professional and academic events in Italy, France, Portugal, Mexico, Argentina and Colombia. He performs national and international conferences about corporate Social Responsibility, Family Business and mainly on Decision Making, Negotiation and Problem Management from an ethical point of view.
He was Director General of Zento Media, Interactive agency. He directed the Department of the Swedish multinational campaigns leading online TradeDoubler affiliation. He also worked at Grupo Prisa in the area of online advertising and Elpais.com and As.com directly in TPI (Telefonica Publicidad e Información) and Madrid publicity office Godo Group, publisher of Lavanguardia.es. He was Associate Director Wallaby-group Spain and iCrossing Spain. He is currently Director ADAPPNET Digital.
Currently working for various consulting training and online marketing specialist. T.L.S Reporter (Telefónica Learning Services). He worked for various advertisers: Mercadona, Hertz, Oracle, VAESA Group (Seat, Audi, Volkswagen and Skoda) TPI, Jones Lang Lasalle, Compraventa.com, Linea Directa.com, Interflora, Destinia.com, Tata Motors, Worldvision, GAES , New Future, among others.
Professor Executive Program in Digital Marketing ENAE Business School, he teaches online MBA Marketing International ENAE. It is also a professor at Villanova University (UCM) in the Masters in Fashion Business Management, Internet Expert Master taught by CEPADE - Global Strategies - University of Madrid.
José Antonio Moreno Meseguer, apart from the aforementioned studies, he did the Managing Development Improvement Program.
He has extensive experience as business strategic consultant and facilitator in Marketing and Sales Management It is worth mentioning his experience as a consultant for the board of directors of different companies, and as facilitator and consultant for executives in companies such as Grupo Mora, Sales Director and Strategic Director of Key Accounts such as Caja Rural Regional (Regional Savings Bank), Vice President and Sales Director for Andalusia and Portugal at ASSIDOMAN, and Director of Key Accounts at CARTONAJES UNIÓN, S.A.
He also plays an important role as professor at ENAE Business School in national and international programs of Marketing and Sales Management, particularly in Spain and South America.
Ricardo Moreno Meseguer, Industrial Organization specialist, ICAI (Comillas Pontifical University).
Professor of Operations in the Executive MBA, Part Time and Full Time MBA and Marketing and Sales Management at ENAE Business School. Director of the course on Logistics.
He is the Operations Director at Juver Alimentación, S.A. after holding managing positions at Hero España, S.A.
Has developed her professional activity in the field of labor consultancy in her own consultancy firm and as Head of the Labor Department of the consultancy firm Guimen Asesores.
She has worked as consultant and has taught numerous courses in different institutions such as Business School of Cartagena, Cartagena Port Authority, Insalud, etc. She is currently the Director of Human Resources at the mixed economy company SERCOMOSA (Molina Community Services).
Has held positions such as Head of the Business Management Consultancy Department at Inforges, associated professor at the University of Murcia and freelance consultant for several companies.
He has spoken in national and international congresses and conferences. He is also the author of various publications as well as chapters of different books.
He is currently the Director of Impulso Directivo, consulting firm focused on advising executives in different fields, particularly in business strategy, development of business plans, management control, balanced scorecard, marketing, finances, costs and human resources, among others.
BA in Business from the University of Murcia. Audit Senior Master Accounts Enae. Master in Taxation from the College of Economists of Murcia. Official Postgraduate MBA, Economics from the Catholic University of San Antonio (UCAM)
He has developed his career in Fripozo food company, where he held the positions of Internal Auditor, Controller and Head of Costs and Budgets, and Chief Financial and Management Control, being chosen in 2011 by KPMG as one of the 100 financial most valuable of Spain.
In 2011 he was promoted to Managing Director of the company, as he currently holds.
Masters Degree in Sales and Marketing Management, Instituto de Empresa. Master?s Degree in Sales and Marketing Management, Development Systems, Lisbon. Degree in Chemistry, Autonomous University of Madrid.
One of the one hundred businessmen of promising future according to Actualidad Económica in 1992. His broad experience as an International Consultant in Organizational and Business Development includes the management of personnel recruitment and training projects at General Motors, Change Management projects at Chevrolet in South America, recruitment and training projects at Grupo LOreal in Spain, Argentina, Uruguay, Mexico, Chile, Brazil and Venezuela, as well as the Cultural Integration project after the mergers of Pharmacia group. He has also managed several consulting and training projects related to sales, marketing and strategy implementation for companies such as Philip Morris, Banco Santander, Mapfre, Repsol, Lego, Rover, Tetrapak, Cadbury, Pepsi and IBM, among others.
He works at present as International Consultant in Organizational and Business Development. At Fase 3 Group he has lead a team who has provided different services for international companies in Europe and America.
ENAE facilita el acercamiento a sus programas formativos a profesionales residentes en España en localidades que por su lejanía o difícil conexión condicionen la posibilidad de realizar un programa presencial en nuestras instalaciones.
Para ello ENAE financiará la estancia del viernes por la noche en régimen de alojamiento y desayuno, a aquellos alumnos que realicen un Master o curso de más de 100 horas en sus instalaciones y cuya impartición se desarrolle en viernes y sábado. Los alumnos tendrán que acreditar ser residentes en las áreas establecidas (*) acreditándolo según los medios que se especifiquen a los efectos.
(*) Áreas establecidas: Todas aquellas localidades que estén a una distancia superior a 80 km de Murcia capital.