PALENCIA ALACID, PEDRO

PALENCIA ALACID, PEDRO

Bachelor Degree in Law and Business from the Pontifical University of Comillas (I.C.A.D.E) Master in Business Administration from the Instituto de Empresa

He also has other studies such as the Executive Development Program (Idea Group), Management and Leadership Styles (Consultants Spanish) Consumer Marketing (IIR), Strategic Marketing (INSEAD), Corporate Communications (Inforpress), Politics and Business Strategy and Management and Marketing both from the Instituto de Empresa.
Pedro Palencia Alacid has extensive professional experience in being notably Group Marketing Director Ferroli Spain, Europe Group General Manager Furniture, General Manager Group Marketing Idea Chain, Ceramic Rocersa CEO and Director of Marketing, Communication and Commercial Coordination and Deputy General Manager of Electrolux Appliances Spain.
He is currently an independent consultant and trainer, consultant and adviser in the areas of General Management, Marketing and Sales to customers (SMEs) and associate professor at various Universities and Graduate.
His extensive teaching experience has largely worked in the field of Business, Marketing and Market Research, with numerous universities and research centers where he has taught graduate classes, the most important being the Pontifical University of Comillas, University of Carlos III , Rey Juan Carlos University, Menéndez Pelayo International University, School of Industrial Organization (EOI), Institute of Company Directors-CESEM IDE Business School Lluis Vives Valencia, Instituto de Empresa (IE) Business or Marketing School (ESIC) , among others. Also noteworthy is his teaching experience in Latin American universities such as the University ESAN, Lima (Peru) and the Free University of Bogota, Cali (Colombia)