RODRIGUEZ NEIRA, CARLOS

RODRIGUEZ NEIRA, CARLOS

Ph.D. in Marketing and Master?s degree in Marketing and Quantitative Methods, Penn State University. MBA, ESAN. Degree in Industrial Engineering.

His career includes positions at renowned companies in Peru, such as Advertising Director at Grey Advertising, Procter & Gamble, Peru, Brand Manager at Arequipa de Importaciones S.A., Carsa, Peru, and Product Manager at Productos Favel S.A., Peru (AVON).
He has provided education and training at different institutions: University of Zagreb, Croatia, School of Business Administration EGADE, Technological Institute of Monterrey, Federal University of Rio Grabde do Norte, Natal, Brasil, Occidente University, Mexico, San Ignacio de Loyola University, Peru. Furthermore, he is the author of articles published in important journals such as Journal of Business and Leadership and Journal of Business to Business Marketing, among others.
He is currently Professor of Marketing and Director of the Center for the Study of Innovation Management (CSIM), College of Business at Delaware State University.