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Master in International Trade

Manages and directs the company's international operations. Fully Accredited by ANECA (approved by the CARM and published in the BORM). Master taught 100 % in English.

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The Official Master in International Trade takes advantage of the market opportunity to fill new jobs that professionally address the continuous economic expansion and progressive development of international trade. 

At ENAE Business School we prepare you to face this growing need in the area of global business. You will learn how to manage a company's international strategy and lead it in the face of the most demanding market needs with a perspective without borders. External Double Degree: ENAE + Partner University (University of Murcia).

In the Registry of Universities, Centers and Degrees (RUCT), besides finding ENAE Business School as a business school attached to the University of Murcia, you can consult the basic information of the Official Master in International Trade, such as the number of mandatory credits, total credits, etc.


ENAE's Master's in International Trade is aimed at international trade professionals who wish to broaden and update their knowledge, as well as university graduates who wish to develop their career in this area. The Master is taught in English, so a level test will be carried out on candidates to check their level in the language. 

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100% interactiva.
Disfruta de clases online en directo como si estuvieras en el aula o accede a la grabación cuando quieras.
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Combina la formación presencial una vez al mes con las clases virtuales en vivo.
Fusionamos lo mejor de la formación presencial y online. Disfruta de clases online en directo y de un período residencial de 3 semanas en la ciudad de Murcia.
La experiencia educativa más completa. Realiza una doble titulaci n combinando clases online y presenciales en ambos programas.
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  • Knowledge of the fundamentals of international trade.
  • Ability to analyse and study business opportunities in the market.
  • Application of marketing techniques. Openness and consolidation in international markets.
  • Management of strategic internationalization plans.
  • Study and development of foreign markets. Import and export operations. 

This course aims to acquaint the participant with the most important aspects related to taxes on goods that are traded internationally:

  • what are these taxes
  • how to know
  • the amount thereof

As well as the various issues and measures concerning the goods traded internationally and can lead, for the same type of goods, to reduced taxation.


Acquires new techniques and concepts through the combination of theoretical, practical and didactic training applicable in real cases. You will learn the latest and most innovative techniques to put into practice with teamwork.

Business plan:

In the End of Master Project you can rely on teachers and experts from different disciplines in the international field for advice and supervision of the final work.

ENAE Business School offers you new opportunities to put into practice your knowledge and new experiences during the development of the final project.

Internship programme:

With our internship programme you will be able to complete your training in companies in the European Union. A decisive step to boost your career by putting you at the head of a job of optimum qualification acquired for the management of international trade of any organization.


  • Firm's Innovation Strategies For Internationalization

    One of the keys to successfully internationalizing the company is to design an attractive and innovative offer. Business innovation currently involves creating new spaces in the market through new products, services or business models.

    Creating new demand requires attention to the client/consumer, which is increasingly complex, sophisticated and demanding, and which has a plethora of products and services at its disposal through a multitude of channels, both physical and virtual.

  • Consumer Behaviour and Marketing Research in an International Context

    At the end of the course, the participants will: Recognize the importance of understanding consumer behavior for successful marketing. Have an insight into how consumers think and behave, and the strategies/tactics marketers use to influence consumer behavior. Have an understanding of what marketing research is, when to conduct research, and how to do it. Appreciate the role probability and data analysis play in conducting scientific and statistically reliable research. Be able to appreciate how different parts of the world have their idiosyncrasies when it comes to consumer behavior and marketing research.

  • International Sales Management
    The main objectives of the course are to: Demonstrate the nature, role and importance of Personal Selling and Sales Management in international markets; Recognize the impact of differences in national cultures on the cross cultural selling function and on the activity of managing a sales force in an international setting; Show the importance of the decision to standardize or adapt various elements of the sales management process in international markets; Highlight the role that the internationalization of markets is playing in challenging orthodoxies of operations, structures and relationships, and draw the implications for both sales managers and sales people; and Apply key concepts and theories of sales management and evaluate their impact on decision-making.
  • Marketing Research in an International Context
  • International Distribution Channels Management
    The main objectives of the course are to: Inform the student regarding both the complexities and benefits of distribution on a global scale; Enable students to analyze international channels of distribution for problems and opportunities to the marketing organization; Understand key decision making criteria facing the global marketer; Enable students to analyze the organizational options available to a firm when undertaking international distribution; Apply key concepts of international channel design and strategy implementation to consumer and industrial distribution settings.
  • Global Marketing: Product, Promotion and Price
    This course is intended to give the participants the theory, knowledge, and tools to design effective marketing strategies in the global context. Participants will acquire a deep understanding of the socio-cultural, politico-legal, competitive and economic factors, managerial values and practices that govern international marketing decisions. The seminar will emphasize strategic and proactive thinking, which is essential for conducting profitable marketing operations worldwide.
  • Internet and International Business

    The Internet has become an indispensable tool for any company, especially those that operate at an international level, where the value provided by the Internet is multiplied, as they can carry out actions all over the world without leaving the office. Internet accompanies the process of internationalization of a company in its different phases, and even, at present, is used to reach foreign markets as the main channel. Online marketing is reinvented when it has to operate in different markets, where the product or service is adapted, where there is a client from another culture, a different demography and geography, and where promotion and online advertising actions are supported with different tools.

  • Inteligencia Competitiva para la Internacionalización

    The purpose of this module is to introduce the student to the techniques and tools of Competitive Intelligence for internationalization.

    The complexity of international markets means that companies have to have information to know the environment and who their main clients and competitors are, which allows them to be more competitive and effective abroad.

    The strategic decisions in the company have to be taken based on objective, analyzed and contrasted data. This will allow us to focus on winning internationalization strategies, helping from the selection of markets to their consolidation.

  • Markets Instruments and Short-Term International Financing
    The course focuses on the description and development of international financial markets and the instruments available to companies to finance and mitigate risks associated with their international operations.
    Globalization and Internationalization make it necessary for companies to take into account how the evolution of financial markets may affect them.
    It also develops the main financial products and instruments that support risk management and the financing of exports and investments in the short term.
  • International Logistics

    This module aims to give a vision of the importance of Logistics during the development of the economic activity of any company in an international environment.

    Currently, logistics has become one of the basic pillars of any organization so it is necessary to know the role it plays in International Trade and its relationship with the international transport of goods. In order to do so, it will be necessary to deal with various issues such as its definition, the network that forms it, the importance of Incoterms as well as the role of transport as a link in the logistics chain.

    It is important to bear in mind the two phases that compose it: the static one that includes the physical protection and the legal-economic protection of the goods and the dynamic one that includes the technical, commercial and documentary aspects of the means of transport.

  • Financial Viability Of Investment Projects
    Este curso tiene como finalidad, no solo resaltar la importancia de la elaboración de un correcto estudio de viabilidad a la hora de desarrollar un proyecto, ya sea desde su punto inicial como idea de negocio o desde la ampliación de uno ya operativo, sino aprender a ser conscientes de cómo los resultados pueden alterar los propios puntos de partida y premisas del proyecto para hacerlo viable. Se deberán analizar las decisiones sobre cuáles son las mejores opciones a tomar. Hay que desarrollar la capacidad de observar los problemas desde una visión global, y lo que es aún más fundamental, entendiendo la interacción entre todas las variables que afectan al todo.
  • Medium and Long Term Instruments for Export Financing and Investments

    The course focuses on the development of different financing systems for industrial and infrastructure projects, depending on whether they are structured through direct investments of the promoters or simply through purchase and sale contracts, either supply or turnkey. In the first case the establishment of a vehicle company is normally required and the financing is received by this entity, while in the second case the exporter's objective is to offer medium- and long-term financing to the buyer of its product or project, as a fundamental tool for signing the contract. The different types of financial products available to Spanish exporters and promoters, of bilateral, multilateral and commercial origin, will be developed in detail.

  • International Contracts

    This module will delve into the world of international recruitment. Particular attention will be paid to the training, development and implementation of contracts. The contract is the best legal vehicle for the circulation of wealth in the world, it is the one that offers legal certainty to the parties contracting in an international context.

  • International Operations and Case Studies Workshop
    Este módulo tiene como finalidad consolidar los conocimientos adquiridos en los distintos módulos del programa. El régimen comercial y los derechos de importación afectan de forma directa a la entrada de las mercancías y su precio final. A través de casos prácticos sencillos, se tratará de analizar los distintos documentos necesarios en una operación de exportación, así como calcular los distintos conceptos de importación. Con el apoyo de Internet, el alumno desarrollará y expondrá de forma individual cada uno de los casos propuestos. Resolviéndose en el aula las dudas y problemas que puedan surgir.
  • Skills for international business

    The purpose of this course is to improve the negotiating skills of all those people who in their professional activity deal with customers, suppliers, distributors, partners, etc. from other countries.

    The necessary strategies and techniques are provided to negotiate effectively in an international context and for this purpose the following issues, among others, are dealt with:

    • What is negotiated and what are the most frequent types of international negotiators?

    • How do you establish the room for manoeuvre in an international negotiation?

    • What stages make up the negotiation process in foreign markets?

    • What are the negotiation tactics most used by international executives and what measures exist to counter them?

    • What importance do cultural differences have for the success of an international negotiation?

    • What rules govern protocol in international business?

  • Habilidades Directivas: Dirigir Personas

    Las Habilidades Directivas pueden definirse como el conjunto de capacidades personales que el directivo pone en juego cada día para orientar su trabajo profesional, influir en la organización y alcanzar sus objetivos en su entorno de trabajo. Fundamentalmente, aunque no exclusivamente, están relacionadas con su capacidad para dirigir personas. Esta materia integra, de alguna forma, todo el contenido fundamental de lo que supone un MBA, con el que nos preparamos para poder aceptar mayores retos en las organizaciones a las que nos disponemos a servir. Su desarrollo incide directamente sobre la madurez personal, y es el resultado de pensar y obrar de una determinada manera, de acuerdo con el temperamento, el carácter y la personalidad. Esta materia tiene como objetivo ayudar al alumno a poner las bases para comenzar a desarrollar dichas habilidades y, en su caso, para ser capaz de corregir conscientemente aquellos comportamientos que le pueden resultar perjudiciales en el futuro. En definitiva, trata de ayudarle a desarrollar un estilo propio de comportamiento que le ayude a tomar y ejecutar decisiones que le faciliten la labor de dirigir personas en el entorno organizativo. El Curso distingue tres etapas muy claras en la madurez hacia una dirección eficaz de personas, como son la etapa de la jefatura (basada en la autoridad), la del liderazgo (basada en la motivación) y la de facilitador (basada en la comunicación). Conceptualmente, el desarrollo de los contenidos se dirigen a incrementar la capacidad de interaccionar con colaboradores, con superiores y con los propios compañeros.


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ENAE facilita el acercamiento a sus programas formativos a profesionales residentes en España en localidades que por su lejanía o difícil conexión condicionen la posibilidad de realizar un programa presencial en nuestras instalaciones.

Para ello ENAE financiará la estancia del viernes por la noche en régimen de alojamiento y desayuno, a aquellos alumnos que realicen un Master o curso de más de 100 horas en sus instalaciones y cuya impartición se desarrolle en viernes y sábado. Los alumnos tendrán que acreditar ser residentes en las áreas establecidas (*) acreditándolo según los medios que se especifiquen a los efectos.

(*) Áreas establecidas:
Todas aquellas localidades que estén a una distancia superior a 80 km de Murcia capital.

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