JIAWEI GAO

Academic specialization in marketing and innovation management, particularly in the field of new product development . Research focuses on how firms design and manage market-oriented innovation processes under conditions of uncertainty, with particular attention to stakeholder interaction, cross-functional coordination, and strategic decision-making.

Extensive experience in long-term collaborative research with large Japanese corporations, involving multi-year projects related to innovation management, product development, and marketing practices. These collaborations provide a strong bridge between academic research and real managerial challenges in the Japanese corporate context.

Currently serving as Lecturer at the Graduate School of Business Administration, Hitotsubashi University (Japan), and simultaneously as faculty member at the School of Business, Zhijiang College, Zhejiang University of Technology (China). Academic work characterized by a strong international and comparative perspective, with particular emphasis on cross-national research between Japan and China in marketing and innovation.