ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
ENAE International Business School - Cursos y master en Murcia
Webinar

Masterclass Online. Distribution channels: the new normal

Date: 29th July 2020

Time: 18:00 PM (Spain)

Price: Free

Language: English

PROGRAMME

Distribution channels play a fundamental role in international trade and sales, allowing the merchandise to be located in the right place, for the consumer's reach, in the shortest time possible.

Each company must be aware of the different alternatives available to it and adapt its distribution strategy to the changes that occur in the environment in which it operates.

In this webinar, we will talk about:

  • Evolution of international channel strategies

  • Hybrid distribution models

  • Marketplaces and aggregators

  • Leveraging technologies to navigate through current challenges

SPEAKER

Federico García Parra

ENAE’s Professor of Practice since 2013, Federico has more than 20 years of experience in the corporate world. He started his career back in 1996 holding positions of increasing responsibilities based in Germany and Spain taking charge of Marketing, Product Development and E-Commerce in Otis Elevator Company, back then a subsidiary of Raytheon Technologies Corporation (NYSE:RTX), a Fortune 500 company based in the US.

Later on, he was part of a family business project leading Corporate Development and General Management serving an international network of clients and collaborators that reached more than 40 countries.

In 2011, based in Toronto, Federico became CEO at FGP Global Advisors where he supported start-ups design and implement their international growth strategies. In 2014 he was appointed Director of Marketing and Communications of Global Major Projects at Otis Elevator Company (NYSE:OTIS). He is currently based in London where he is in charge of the company’s Customer Advisory Board and top customers across the globe as Head of Global Strategic Accounts. 

25 Junio 2026

Presentación del libro "El Buen Gobierno de la Familia Empresaria"

El próximo 25 de junio, ENAE Business School, Murcia Plaza, El Corte...

17 Junio 2026

Presentación del Libro Liderazgo Coherente de Lucio Fernández López

ENAE Business School acoge la presentación del libro Liderazgo...

18 Junio 2026

Desayuno: Controlar en la incertidumbre, el nuevo papel del controller como socio estratégico

Con el objetivo de analizar esta transformación y compartir...

¿Qué es un analista financiero? Funciones y salidas profesionales

Las empresas toman sus mejores decisiones cuando alguien sabe leer entre...

Talent acquisition: por qué están cambiando los RRHH en 2026

Mientras muchas empresas siguen publicando ofertas en los mismos portales...

¿Qué es International Business Management? Claves para directivos globales

Si alguna vez te has preguntado qué separa a un directivo que opera...

ENAE consolida su presencia en el Ranking de Másteres 2026 de El Mundo con el Executive MBA y el Máster en International Trade

ENAE Business School vuelve a figurar en la clasificación anual del diario...

ENAE organiza la presentación del libro 'El buen gobierno de la familia empresaria' de José Antonio Moreno Meseguer

ENAE Business School organiza en Murcia la presentación del libro El buen...

ENAE Business School entrega diplomas a los participantes del programa internacional de la Universidad de La Sabana

Ayer celebramos en ENAE Business School el acto de entrega de diplomas a...
webinar