Menú
Programa

Business Strategies

¿QUIERES SOLICITAR INFORMACIÓN?
CONCEPTOS
CLAVE
1
THE AAA STRATEGIES
2
STRATEGY, POSITIONING AND MARKET ANALYSIS
3
MARKET RESEARCH IN INTERNATIONAL CONTEXTS
4
QUALITATIVE RESEARCH TOOLS
5
QUANTITATIVE RESEARCH TOOLS
6
QUESTIONNAIRE DESIGN, SAMPLING AND DATA ANALYSIS
7
COMPETITIVE INTELLIGENCE AND INNOVATION FOR INTERNATIONALIZATION
8
THE INTERNATIONALIZATION PLAN
Matrícula
Categoría:

Entorno Económico y Operaciones

Modalidad:Presencial
Edición:II
Inicio: 11/10/2021. Plazo de inscripción cerrado hasta la próxima edición.
Fin Preinscripción: 11/10/2021
Precio: 590€
Matricúlate ahora

Información

OBJECTIVES

  • Understand the different areas where the company can innovate in order to internationalise the company.

  • Apply tools to innovate in the internationalisation process.

  • Apply the main concepts related to competitive intelligence and strategic analysis.

  • Analyse market structure and select opportunity markets.

  • Differentiate the tools available for market research.

  • Be aware of the contribution of market research to the decision-making process.

  • Identify and qualify potential customers.

  • Manage the main sources of information and tools for market analysis.

  • Establish strategies and plans for internationalisation.

PROFESORES

MÓDULOS

THE AAA STRATEGIES
STRATEGY, POSITIONING AND MARKET ANALYSIS
MARKET RESEARCH IN INTERNATIONAL CONTEXTS
QUALITATIVE RESEARCH TOOLS
QUANTITATIVE RESEARCH TOOLS
QUESTIONNAIRE DESIGN, SAMPLING AND DATA ANALYSIS
COMPETITIVE INTELLIGENCE AND INNOVATION FOR INTERNATIONALIZATION
THE INTERNATIONALIZATION PLAN
PROG-MK-OF-BUSINESS-STRAT-II
CAPTCHA
Esta pregunta se hace para comprobar que usted es una persona real e impedir el envío de spam.
2 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
A lo largo de nuestros más de 25 años de vida,
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora

COMPÁRTELO