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Programa

Business Strategy

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CONCEPTOS
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1
STRATEGIC BUSINESS & MARKETING BASICS: MACRO-LEVEL STRATEGY MODULE
2
STRATEGIC MARKET PLANNING: MID-LEVEL STRATEGY MODULE
3
STRATEGIC CUSTOMER & PRODUCT MANAGEMENT: MICRO-LEVEL STRATEGY MODULE
4
STRATEGIC REVENUE MANAGEMENT
5
COMMERCIAL INNOVATION TOOLS & TECHNIQUES

Información

Student Conduct

The fundamental goal of this course is to deliver a student experience wherein they learn to apply specific tools in the imlpementaion of Strategy.   In order for this experience to be a fruitful one, all students will be held responsible for the following:

  1. In order to make the learning experience a productive one, students in class are required to
    1. Turn off all devices. Violations will result in expulsion from the classroom
    2. Participate actively in class discussions
  2. Any and all work submittted for evaluation should be the sole original work of the student claiming credit.  Any violation to this policy will be considered plagriarism and will be dealt with as per Greatlakes policy

Overview

Success in business is partly due to internally-driven strategy and mostly the result of externally-mediated strategyy. The external business environment that mediates strategy-outcomes, directly drives business success.

This applied Business Strategy module is designed to provide the participants with an aggressive competitive experience in marketing. The latest, cutting-edge practice and tools will be discussed and shared. The goal is to equip the practicing executive in a way to make him / her more deliberate and effective in their practice of strategy. Business Strategy is a mindset that is essentially wrapped around the fundamental goal of profiting through exploiting strategic opportunites in the marketplace. This requires a professional knowledge of the laws of the economic marketplace, market dynamics, competitors’ inclinations and modern customer-relationships. A primary goal of this module is to provide a throrough familiarity with advanced tools and techniques of the Business Strategy function.

On successful completion of this module, participants will be able to use cutting edge tools to idenitify market opportunities, craft competitive strategy and harvest the returns on the value-creation. A unique aspect of this module is that it seeks to recalibrate the notion of business from that of a simple value-providing concept to that of a strategic leverage of one’s competitive assets. Hands-on marketing projects and participation are all integral parts of this module.

MÓDULOS

STRATEGIC BUSINESS & MARKETING BASICS: MACRO-LEVEL STRATEGY MODULE
  • • Strategic Environment

  • • Strategic Tool: Market Sector Analysis

STRATEGIC MARKET PLANNING: MID-LEVEL STRATEGY MODULE
  • • Understanding the concept of  value

  • • Strategic Tool:  Value-Chain Analysis

STRATEGIC CUSTOMER & PRODUCT MANAGEMENT: MICRO-LEVEL STRATEGY MODULE
  • • Strategic Tool:CRM Template

  • • Strategic Tool: Product-Life-Cycle Analysis

STRATEGIC REVENUE MANAGEMENT
  • • Strategic Tool: Multi-Part

  • • Strategic Tool: Block Booking

COMMERCIAL INNOVATION TOOLS & TECHNIQUES
Este curso pertenece al y actualmente no se puede cursar de manera independiente.
Si desea recibir información del Máster al que pertenece o de posibles ediciones del curso a las que se pueda inscribir independientemente puede rellenar el siguiente formulario:
PROG-MK-BUSINESS-STRAT-XXXII
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