The fundamental goal of this course is to deliver a student experience wherein they learn to apply specific tools in the imlpementaion of Strategy. In order for this experience to be a fruitful one, all students will be held responsible for the following:
Success in business is partly due to internally-driven strategy and mostly the result of externally-mediated strategyy. The external business environment that mediates strategy-outcomes, directly drives business success.
This applied Business Strategy module is designed to provide the participants with an aggressive competitive experience in marketing. The latest, cutting-edge practice and tools will be discussed and shared. The goal is to equip the practicing executive in a way to make him / her more deliberate and effective in their practice of strategy. Business Strategy is a mindset that is essentially wrapped around the fundamental goal of profiting through exploiting strategic opportunites in the marketplace. This requires a professional knowledge of the laws of the economic marketplace, market dynamics, competitors’ inclinations and modern customer-relationships. A primary goal of this module is to provide a throrough familiarity with advanced tools and techniques of the Business Strategy function.
On successful completion of this module, participants will be able to use cutting edge tools to idenitify market opportunities, craft competitive strategy and harvest the returns on the value-creation. A unique aspect of this module is that it seeks to recalibrate the notion of business from that of a simple value-providing concept to that of a strategic leverage of one’s competitive assets. Hands-on marketing projects and participation are all integral parts of this module.
• Strategic Environment
• Strategic Tool: Market Sector Analysis
• Understanding the concept of value
• Strategic Tool: Value-Chain Analysis
• Strategic Tool:CRM Template
• Strategic Tool: Product-Life-Cycle Analysis
• Strategic Tool: Multi-Part
• Strategic Tool: Block Booking