INTERNATIONAL MARKETING
In today's globalised business landscape, competition is intensifying and opportunities for expansion are multiplying. Against this backdrop, the International Marketing course emerges as a strategic opportunity for professionals and students seeking to excel in the world of marketing.
This programme not only addresses the fundamental principles of international marketing, but also adapts dynamically to the changing demands of the marketplace. It provides a key response to the growing need for experts who understand the complexities of global expansion and can develop effective marketing strategies in diverse cultural environments.
By participating in this course, you will benefit from a practical and up-to-date approach, supported by current case studies and innovative tools. You will gain an in-depth understanding of current trends in international marketing and develop practical skills that will set you apart in the competitive global business world.
Raise your professional profile, broaden your horizons and acquire the skills you need to lead international marketing campaigns confidently and effectively. This course is the key to unlocking your potential in an increasingly interconnected marketplace and will position you as a marketing specialist with global vision.
931 €
Virtual Live
150 horas
Descubre los módulos y conceptos clave
Cada uno de los módulos de este curso ha sido elaborado rigurosamente atendiendo a las necesidades actuales y futuras tanto de los profesionales como de las empresas.
¡Explora todas las materias que conforman este curso!
ORGANISATIONAL STRUCTURES AND RELATIONSHIPS IN SALES
STRUCTURE OF INTERNATIONAL DISTRIBUTION SYSTEMS
INTERNATIONAL DISTRIBUTION STRATEGIES
FACTORS INFLUENCING THE CHOICE AND MANAGEMENT OF THE CHANNEL
CONSUMER BEHAVIOUR AND ELEMENTS AFFECTING CONSUMER DECISION-MAKING
THE ROLE OF DEMOGRAPHICS AND CULTURE IN CONSUMER BEHAVIOUR
BUILDING GLOBAL MARKETING STRATEGIES
DEVELOPMENT OF NEW PRODUCTS IN GLOBAL MARKETS
PRICING STRATEGY IN INTERNATIONAL MARKETS
DIMENSIONS OF THE INTERNATIONAL COMMUNICATIONS STRATEGY
COURSE DESCRIPTION
This International Marketing course immerses you in the fundamentals and complexities of global business expansion. Designed for professionals and students seeking to understand and apply marketing strategies in international contexts, this programme offers a comprehensive view of the challenges and opportunities presented by the global marketplace.
You will explore the cultural, economic and social dynamics that influence international marketing strategies. From tailoring advertising messages to selecting global distribution channels, you'll gain practical skills to design effective campaigns in diverse cultural environments.
With a practical approach and real-world case studies, this course will prepare you to meet the specific challenges of international marketing. You will learn how to develop strategies that not only suit different markets, but also boost the global competitiveness of organisations. Elevate your marketing career, develop a global perspective and expand your ability to lead successful campaigns in international settings.
OBJECTIVES
- Develop effective sales strategies.
- Acquire an in-depth understanding of the international buying and selling process.
- Analyse international distribution channels for marketing organisation.
- Making decisions regarding international marketing.
- Analyse the organisational options available to a company when carrying out international distribution.
- Understanding and analysing consumer behaviour.
- Analyse commercial strategies to influence consumer behaviour.
- Integrate local and global market expansion strategies within the company's strategic planning.
- Describe and evaluate the international product development process and its related strategies.
- Design the operations of the company's international marketing mix with special emphasis on promotion, pricing and product strategies.
METHODOLOGY
ENAE Business School employs a Learning by doing methodology, which combines the presentation of concepts with practical application through real business cases. Teamwork is encouraged to achieve the integration of participants, improving the resolution of cases through the diversity of perspectives, opinions and experiences. Learning comes not only from the trainers, but also from the professional experiences shared among peers
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