Programa
Internet and International Business I
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CONCEPTOS
CLAVE
CLAVE
1
THE EVOLUTION TOWARDS WEB 3.0, AND MORE FREQUENT TERMINOLOGY IN INTERNATIONAL DIGITAL COMMERCE
2
DEFINITION OF THE INTERNATIONAL E-COMMERCE PLAN
3
PROMOTION IN SEARCH ENGINES AT INTERNATIONAL LEVEL
4
PROMOTION IN SOCIAL NETWORKS AT INTERNATIONAL LEVEL
5
CONTROL OF ACTIONS ON THE INTERNET
Matrícula
Categoría:
Marketing
Edición:IV
Inicio: 25/01/2024
Fin Preinscripción: 25/01/2024
Precio: 431€
Añadir a mi calendarioDESCRIPTION
Today it is universally assumed the importance for a company of not only having a good website, but also of using the Internet in a professional way to expand internationally.
This module will focus on the main aspects related to the internationalization of a company via the Internet: the strategy of digital internationalization and digital marketing.
Though this is not a technical course, we will see some of the basic concepts and tools of digital marketing (SEO, SEM, Social Networks, etc.). However, our main focus will be how to design a digital strategy that contributes to the internationalization of a company.
Información
OBJECTIVES
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To identify the applications of New Technologies and especially the Internet in the world of international business.
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To detect the new possibilities of projects on the Internet.
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To use the Internet in a useful way in international market research.
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To apply the main tools of digital commerce
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To implement an Internet plan in the international company.
PROGRAMA DATA
Duration: The course lasts 40 teaching hours. From January 25th until February 7th.
Modality: The course is taught 100% online, combining live classes, where you can interact with the teacher and your classmates, and videoconferences. You will also have the recordings at your disposal on CANVAS, our virtual campus.
Course subsidized by FUNDAE.
Headquarters: ENAE. University Campus of Espinardo 30100, Espinardo, Murcia.
PROFESORES
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Consultor, coach y formador en internacionalización, comercio internacional, alianzas estratégicas y consorcios de exportación, internacionalizacion digital, estrategias de internacionalización, implantación internacional y negocio electrónico internacional. Desde 1995 es socio fundador y director de la firma CONSORTIA CONSULTORES, especializada en Internacionalización y Alianzas Estratégicas.
Profesor de escuelas de negocio, cámaras de comercio y universidades. Centrado en Estrategia Internacional, Pensamiento Estratégico y Alianzas Estratégicas.
MÓDULOS
THE EVOLUTION TOWARDS WEB 3.0, AND MORE FREQUENT TERMINOLOGY IN INTERNATIONAL DIGITAL COMMERCE
DEFINITION OF THE INTERNATIONAL E-COMMERCE PLAN
PROMOTION IN SEARCH ENGINES AT INTERNATIONAL LEVEL
PROMOTION IN SOCIAL NETWORKS AT INTERNATIONAL LEVEL
CONTROL OF ACTIONS ON THE INTERNET
A lo largo de nuestros más de 25 años de vida,
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora COMPÁRTELO
