INTERNET AND INTERNATIONAL BUSINESS I
In today's dynamic business scenario, the effective integration of information technologies and globalisation is an imperative for organisational success. The Internet and International Business I course emerges as a cutting-edge educational proposal designed to boost the strategic capabilities of business professionals and leaders.
This programme offers a comprehensive approach to understanding and capitalising on the opportunities presented by the intersection of the Internet and international business. From the efficient management of digital platforms to the implementation of global expansion strategies, participants will gain the skills necessary to deftly navigate the digital environment and leverage its potential internationally.
The course addresses crucial topics such as digital transformation, e-commerce, cybersecurity and data analytics applied to international business. Through a practical approach and relevant case studies, participants will gain strategic insights that will enable them to drive innovation, operational efficiency and global competitiveness in their respective organisations.
431 €
Virtual Live
75 horas
Descubre los módulos y conceptos clave
Cada uno de los módulos de este curso ha sido elaborado rigurosamente atendiendo a las necesidades actuales y futuras tanto de los profesionales como de las empresas.
¡Explora todas las materias que conforman este curso!
THE EVOLUTION TOWARDS WEB 3.0, AND MORE FREQUENT TERMINOLOGY IN INTERNATIONAL DIGITAL COMMERCE
DEFINITION OF THE INTERNATIONAL E-COMMERCE PLAN
PROMOTION IN SEARCH ENGINES AT INTERNATIONAL LEVEL
PROMOTION IN SOCIAL NETWORKS AT INTERNATIONAL LEVEL
CONTROL OF ACTIONS ON THE INTERNET
DESCRIPTION
Today it is universally assumed the importance for a company of not only having a good website, but also of using the Internet in a professional way to expand internationally.
This module will focus on the main aspects related to the internationalization of a company via the Internet: the strategy of digital internationalization and digital marketing.
Though this is not a technical course, we will see some of the basic concepts and tools of digital marketing (SEO, SEM, Social Networks, etc.). However, our main focus will be how to design a digital strategy that contributes to the internationalization of a company.
OBJECTIVES
- To identify the applications of new technologies and especially the Internet in the world of international business.
- To detect the new possibilities of projects on the Internet.
- To use the Internet in a useful way in international market research.
- To apply the main tools of digital commerce.
- To implement an Internet plan in the international company.
METHODOLOGY
ENAE Business School employs a Learning by doing methodology, which combines the presentation of concepts with practical application through real business cases. Teamwork is encouraged to achieve the integration of participants, improving the resolution of cases through the diversity of perspectives, opinions and experiences. Learning comes not only from the trainers, but also from the professional experiences shared among peers.
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