ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
ENAE International Business School - Cursos y master en Murcia
Curso en

INTERNET AND INTERNATIONAL BUSINESS I

Modalidad
Virtual Live
Precio
431 €
Inicio

In today's dynamic business scenario, the effective integration of information technologies and globalisation is an imperative for organisational success. The Internet and International Business I course emerges as a cutting-edge educational proposal designed to boost the strategic capabilities of business professionals and leaders.

 

This programme offers a comprehensive approach to understanding and capitalising on the opportunities presented by the intersection of the Internet and international business. From the efficient management of digital platforms to the implementation of global expansion strategies, participants will gain the skills necessary to deftly navigate the digital environment and leverage its potential internationally.

 

The course addresses crucial topics such as digital transformation, e-commerce, cybersecurity and data analytics applied to international business. Through a practical approach and relevant case studies, participants will gain strategic insights that will enable them to drive innovation, operational efficiency and global competitiveness in their respective organisations.

431 €
Virtual Live

75 horas

Descubre los módulos y conceptos clave

Cada uno de los módulos de este curso ha sido elaborado rigurosamente atendiendo a las necesidades actuales y futuras tanto de los profesionales como de las empresas.

¡Explora todas las materias que conforman este curso!

MÓDULOS DEL CURSO

THE EVOLUTION TOWARDS WEB 3.0, AND MORE FREQUENT TERMINOLOGY IN INTERNATIONAL DIGITAL COMMERCE

DEFINITION OF THE INTERNATIONAL E-COMMERCE PLAN

PROMOTION IN SEARCH ENGINES AT INTERNATIONAL LEVEL

PROMOTION IN SOCIAL NETWORKS AT INTERNATIONAL LEVEL

CONTROL OF ACTIONS ON THE INTERNET

DESCRIPTION

Today it is universally assumed the importance for a company of not only having a good website, but also of using the Internet in a professional way to expand internationally.

 

This module will focus on the main aspects related to the internationalization of a company via the Internet: the strategy of digital internationalization and digital marketing.

 

Though this is not a technical course, we will see some of the basic concepts and tools of digital marketing (SEO, SEM, Social Networks, etc.). However, our main focus will be how to design a digital strategy that contributes to the internationalization of a company.

OBJECTIVES

  • To identify the applications of new technologies and especially the Internet in the world of international business.
  • To detect the new possibilities of projects on the Internet.
  • To use the Internet in a useful way in international market research.
  • To apply the main tools of digital commerce.
  • To implement an Internet plan in the international company.

METHODOLOGY

ENAE Business School employs a Learning by doing methodology, which combines the presentation of concepts with practical application through real business cases. Teamwork is encouraged to achieve the integration of participants, improving the resolution of cases through the diversity of perspectives, opinions and experiences. Learning comes not only from the trainers, but also from the professional experiences shared among peers.

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Si prefieres puedes contactar con nuestra asesora Arancha Fernández.
Puedes hacerlo a través del +34 968 899 899
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