Today it is universally assumed the importance for a company of not only having a good website, but also of using the Internet in a professional way to expand internationally.
This module will focus on the main aspects related to the internationalization of a company via the Internet: the strategy of digital internationalization and digital marketing.
Though this is not a technical course, we will see some of the basic concepts and tools of digital marketing (SEO, SEM, Social Networks, etc.). However, our main focus will be how to design a digital strategy that contributes to the internationalization of a company.
To identify the applications of New Technologies and especially the Internet in the world of international business.
To detect the new possibilities of projects on the Internet.
To use the Internet in a useful way in international market research.
To apply the main tools of digital commerce
To implement an Internet plan in the international company.
Duration: The course lasts 40 teaching hours. From January 25th until February 7th.
Modality: The course is taught 100% online, combining live classes, where you can interact with the teacher and your classmates, and videoconferences. You will also have the recordings at your disposal on CANVAS, our virtual campus.
Course subsidized by FUNDAE.
Headquarters: ENAE. University Campus of Espinardo 30100, Espinardo, Murcia.