Menú
Programa

Internet and International Business II

¿QUIERES SOLICITAR INFORMACIÓN?

Formación bonificable

Te lo gestionamos gratuitamente.

CONCEPTOS
CLAVE
1
E-COMMERCE: GENERAL ASPECTS
2
MARKET AND COMPETITION
3
CONSUMER JOURNEY. CONCEPT AND APPLICATIONS
4
INTERNATIONAL E-COMMERCE STRATEGY MARKETPLACES AND THEIR POTENTIAL FOR INTERNATIONALIZATION
5
KEYS TO THE INTERNATIONAL EXPANSION OF AN E-COMMERCE
6
ONLINE PAYMENT METHODS AND LEGAL ASPECTS
Matrícula
Categoría:

Marketing

Modalidad:Presencial
Edición:I
Inicio: 12/05/2021
Fin Preinscripción: 12/05/2021
Precio: 390€
Formación bonificable. Te lo gestionamos gratuitamente.
Matricúlate ahora

Información

OBJECTIVES

  • Identify and define the basic characteristics of the different digital customer profiles, as well as analyse their purchasing behaviour.

  • Analyse and evaluate the situation of the company in the Digital Market, as well as recognise the basic positioning metrics.

  • Manage the concepts, elements and basic operation that make up e-commerce.

  • Define the strategic positioning and e-commerce plans, as well as choose the essential metrics (KPIs) for their management and control.

PROFESORES

MÓDULOS

E-COMMERCE: GENERAL ASPECTS
MARKET AND COMPETITION
CONSUMER JOURNEY. CONCEPT AND APPLICATIONS
INTERNATIONAL E-COMMERCE STRATEGY MARKETPLACES AND THEIR POTENTIAL FOR INTERNATIONALIZATION
KEYS TO THE INTERNATIONAL EXPANSION OF AN E-COMMERCE
ONLINE PAYMENT METHODS AND LEGAL ASPECTS
PROG-MK-OF-INTERNET-INT-BUSINESS-II-I
CAPTCHA
Esta pregunta se hace para comprobar que usted es una persona real e impedir el envío de spam.
A lo largo de nuestros más de 25 años de vida,
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora

COMPÁRTELO