Programa
Internet and International Business II
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CONCEPTOS
CLAVE
CLAVE
1
E-commerce
2
Marketplaces
3
Online stores
4
International e-commerce
Matrícula
Categoría:
Marketing
Edición:IV
Inicio: 11/04/2024
Fin Preinscripción: 11/04/2024
Precio: 431 €
Añadir a mi calendarioDESCRIPTION
E-commerce is today a commercial formula in full expansion that grows exponentially every day throughout the world. An international business professional cannot remain oblivious to this phenomenon and therefore must know its main keys.
In this course, you will learn about online commerce, virtual stores, platforms, operational and technical aspects related to all this, as well as its possibilities for internationalization.
This seminar complements "Internet 1", which focused on digital marketing. It does not need prior preparation on the part of the student.
Información
OBJECTIVES
-
Identify and define the basic characteristics of the different digital customer profiles, as well as analyze their purchasing behaviour.
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Know the different variants of e-commerce: online stores, digital platforms, etc.
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Analyze and evaluate the situation of the company in the digital market, as well as recognise the basic positioning metrics.
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Manage the concepts, elements, and basic operations that make up e-commerce.
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Define the strategic positioning and e-commerce plans, as well as choose the essential metrics (KPIs) for their management and control.
PROGRAM DATA
Duration: The course lasts 30 teaching hours. From April 11th until April 24th.
Modality: The course is taught 100% online, combining live classes, where you can interact with the teacher and your classmates, and videoconferences. You will also have the recordings at your disposal on CANVAS, our virtual campus.
Course subsidized by FUNDAE.
Headquarters: ENAE. University Campus of Espinardo 30100, Espinardo, Murcia.
PROFESORES
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Consultor, coach y formador en internacionalización, comercio internacional, alianzas estratégicas y consorcios de exportación, internacionalizacion digital, estrategias de internacionalización, implantación internacional y negocio electrónico internacional. Desde 1995 es socio fundador y director de la firma CONSORTIA CONSULTORES, especializada en Internacionalización y Alianzas Estratégicas.
Profesor de escuelas de negocio, cámaras de comercio y universidades. Centrado en Estrategia Internacional, Pensamiento Estratégico y Alianzas Estratégicas.
MÓDULOS
E-commerce. Marketplaces
Introduction to e-commerce.
- General aspects.
- Concept and applications.
- Types of e-commerce.
- The history of e-commerce.
- Market and competition.
B2b versus b2c.
- Major business models b2c and b2b.
- Consumer/customer journey.
- E-commerce control and KPIs.
Marketplaces.
-
Types.
-
Their potential for internationalization.
Online stores and International e-commerce.
Online stores.
- Types.
- How to create an online website shopping.
- Platforms to build a virtual store.
International e-commerce.
- Regulation.
- Online payment methods and legal aspects.
- Taxation.
- Logistics.
Internationalization strategy through e-commerce.
- International e-commerce strategy and keys to the international expansion of an e-commerce.
A lo largo de nuestros más de 25 años de vida,
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora COMPÁRTELO
