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Programa

Internet and International Business II

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CONCEPTOS
CLAVE
1
E-COMMERCE: GENERAL ASPECTS
2
MARKET AND COMPETITION
3
CONSUMER JOURNEY. CONCEPT AND APPLICATIONS
4
INTERNATIONAL E-COMMERCE STRATEGY MARKETPLACES AND THEIR POTENTIAL FOR INTERNATIONALIZATION
5
KEYS TO THE INTERNATIONAL EXPANSION OF AN E-COMMERCE
6
ONLINE PAYMENT METHODS AND LEGAL ASPECTS
Matrícula
Categoría:

Marketing

Modalidad:Presencial
Edición:I
Inicio: 12/05/2021. Plazo de inscripción cerrado hasta la próxima edición.
Fin Preinscripción: 12/05/2021
Precio: 390€
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Información

OBJECTIVES

  • Identify and define the basic characteristics of the different digital customer profiles, as well as analyse their purchasing behaviour.

  • Analyse and evaluate the situation of the company in the Digital Market, as well as recognise the basic positioning metrics.

  • Manage the concepts, elements and basic operation that make up e-commerce.

  • Define the strategic positioning and e-commerce plans, as well as choose the essential metrics (KPIs) for their management and control.

PROFESORES

MÓDULOS

E-COMMERCE: GENERAL ASPECTS
MARKET AND COMPETITION
CONSUMER JOURNEY. CONCEPT AND APPLICATIONS
INTERNATIONAL E-COMMERCE STRATEGY MARKETPLACES AND THEIR POTENTIAL FOR INTERNATIONALIZATION
KEYS TO THE INTERNATIONAL EXPANSION OF AN E-COMMERCE
ONLINE PAYMENT METHODS AND LEGAL ASPECTS
PROG-MK-OF-INTERNET-INT-BUSINESS-II-I
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