International Distribution Channels Management

Goals

The main objectives of the course are to:

• Inform the student regarding both the complexities and benefits of distribution on a global scale;
• Enable students to analyze international channels of distribution for problems and opportunities to the marketing organization;
• Understand key decision making criteria facing the global marketer;
• Enable students to analyze the organizational options available to a firm when undertaking international distribution;
• Apply key concepts of international channel design and strategy implementation to consumer and industrial distribution settings.

Main learning outcomes for this course:

• The course employs a comprehensive approach, where a student learns key concepts through a combination of readings, case study analysis and discussion of international distribution channel management; 
• The module provides students with theoretical knowledge and managerial practical information;
• The course develops critical and systematic thinking skills, facilitated by class participation and interaction.