Programa
Doing Business in Specific Markets
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CONCEPTOS
CLAVE
CLAVE
1
REVIEW OF THE MACRO AND MICRO ENVIRONMENT IN SPECIFIC INTERNATIONAL MARKETS
2
PROFILES OF CONSUMERS IN SPECIFIC INTERNATIONAL MARKETS
3
ENTRY STRATEGIES IN EACH INTERNATIONAL MARKET
4
BUSINESS OPPORTUNITIES IN SPECIFIC INTERNATIONAL MARKETS
Matrícula
Categoría:
Marketing
Edición:IV
Inicio: 23/05/2024
Fin Preinscripción: 23/05/2024
Precio: 390€
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COURSE DESCRIPTION
This course provides knowledge about doing business in specific markets by analyzing several factors such as the macro factors in each specific country and area, the business environment, the business opportunities, entry modes to the market, distribution channels in each country, profile of consumers, negotiation and protocol in every market.
This students will learn how to access to different markets, the key information to handle and find out and how to successfully negotiate in every market considering the local culture, social norms and business particularities.
OBJECTIVES
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How to analyze the market from the economic, business environment and culture perspective.
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An overview of how to do business in several markets.
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The steps to analyze a market entry in a foreign country.
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The most suitable market entry options for each market.
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How to plan your meetings with foreign partners considering their culture, language and social norms for business.
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How to detect market opportunities in the markets.
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How to build successful business relations in different kind of markets.
PROGRAM DATA
Duration: The course lasts 30 teaching hours. From May 25th until June 27th.
Modality: The course is taught 100% online, combining live classes, where you can interact with the teacher and your classmates, and videoconferences. You will also have the recordings at your disposal on CANVAS, our virtual campus.
Course subsidized by FUNDAE.
Headquarters: ENAE. University Campus of Espinardo 30100, Espinardo, Murcia.
PROFESORES
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Amplia trayectoria profesional en Comercio Internacional habiendo trabajado dentro de este sector en consultoría, en Embajada (oficina comercial española en el exterior), y desde hace diez años en el mundo de la empresa con excelentes resultados en la apertura de nuevos mercados con un notable impacto en Asia, en la gestión de clientes, en el posicionamiento de la marca y en el uso de herramientas de inteligencia competitiva y marketing internacional.
Además, su interés en el Comercio Internacional se extiende a la docencia como profesor de Comercio Internacional y divulgación en foros e investigaciones sobre los negocios en China.
MÓDULOS
UNIT 1: DOING BUSIENSS IN ASIAN MARKETS
ASIA enviroment for business
- Quick view
- Sectors.
- Consumers
- Culture
China
- Key Facts of the Market.
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
Japan
- Key Facts of the Market. .
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
India
- Key Facts of the Market.
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
ASEAN (Malaysia, Vietnam, Indonesia, Phillipines)
- Key Facts of the Market.
- Business Opportunities in the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
UNIT 2 DOING BUSIENSS AND ARAB MARKETS (Morocco, Algeria, Egypt Saudi Arabia)
- Key Facts of the Market.
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
UNIT 3 DOING BUSINESS IN LATIN AND NORTH AMERICAN MARKETS
AMERICAN COUNTRIES VIEW OF BUSINESS
- Quick view
- Sectors
- Consumers
- Culture
NORTH AMERICA
- Key Facts of the Market.
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
LATIN AMERICA
- Key Facts of the Market. .
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
UNIT 4.- SOUTHERN AFRICAN AND ARAB MARKETS
SOUTHERN AFRICAN AND WESTERN ARAB COUNTRIES VIEW OF BUSINESS
SOUTHERN AFRICA
- Key Facts of the Market.
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
SAUDI ARABIA AND GULF COUNTRIES
- Key Facts of the Market.
- Business Opportunities in the Market
- Strategy: Business Models & Access to the Market
- Profiles of Customers / Consumers. Negotiation
- Practical Information
A lo largo de nuestros más de 25 años de vida,
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora
más de 13.000 alumnos han confiado
en la excelencia y la calidad de la formación de ENAE Business School.
Matricúlate ahora COMPÁRTELO
