This course provides knowledge about doing business in specific markets by analyzing several factors such as the macro factors in each specific country and area, the business environment, the business opportunities, entry modes to the market, distribution channels in each country, profile of consumers, negotiation and protocol in every market.
This students will learn how to access to different markets, the key information to handle and find out and how to successfully negotiate in every market considering the local culture, social norms and business particularities.
How to analyze the market from the economic, business environment and culture perspective.
An overview of how to do business in several markets.
The steps to analyze a market entry in a foreign country.
The most suitable market entry options for each market.
How to plan your meetings with foreign partners considering their culture, language and social norms for business.
How to detect market opportunities in the markets.
How to build successful business relations in different kind of markets.
Duration: The course lasts 30 teaching hours. From May 25th until June 27th.
Modality: The course is taught 100% online, combining live classes, where you can interact with the teacher and your classmates, and videoconferences. You will also have the recordings at your disposal on CANVAS, our virtual campus.
Course subsidized by FUNDAE.
Headquarters: ENAE. University Campus of Espinardo 30100, Espinardo, Murcia.
ASEAN (Malaysia, Vietnam, Indonesia, Phillipines)
AMERICAN COUNTRIES VIEW OF BUSINESS
SOUTHERN AFRICAN AND WESTERN ARAB COUNTRIES VIEW OF BUSINESS
SAUDI ARABIA AND GULF COUNTRIES